Graphic design is a specific creative process focused on visual communication and presentation. The field as a whole is also frequently referred to as visual communication. Various methods are employed to create and combine words, symbols, and images to produce a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts, and layout techniques to achieve the final result. Graphic design often refers to the process of establishing a connection between a client’s products and a potential audience through a skillful combination of graphic symbols, arranged in the simplest and most aesthetic manner.